🦷 Simply Sooney: Trusted by Thousands for Radiant Oral Health

With over 5,000 glowing reviews across all platforms, Simply Sooney has earned its reputation as the go-to choice for natural, effective oral care. Our small-batch tooth powders are crafted with precision and care, ensuring every jar delivers the highest quality.

💬 What Customers Love:

• 🌿 Heals inflamed gums & reduces bleeding
• ✨ Whitens teeth & removes surface stains
• 😮 Eliminates bad breath & fights gingivitis
• 🛡️ Strengthens enamel & supports cavity healing
• 😌 Soothes dental and gum pain

🐾 Safe for You—and Your Furry Friend

Brushing is a daily ritual, and what you use matters. That’s why our formulas are free from harmful chemicals and packed with nutrient-rich, plant-based ingredients. And yes—your dog’s mouth absorbs everything too, so choosing safe, gentle products is just as important for them.

To Use

🪥 How to Use Simply Sooney Tooth Powder

1. Wet your toothbrush with a little water—just enough to dampen the bristles.
2. Dip the brush directly into the tooth powder. A light coating is all you need.
3. Brush as usual, gently massaging gums and teeth for 2–3 minutes.
4. Provide fresh water. Dogs are usually thirsty after brushing
5. Use 3 times a week for a healthier smile for your pet.

INGREDIENTS

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🐶 Why Human-Grade Ingredients Matter in Dog Toothpaste

Your dog deserves the same level of care you’d give yourself—and that starts with what goes into their mouth. At Simply Sooney, we believe that human-grade ingredients aren’t just a luxury—they’re a necessity.

🌿 Safe Enough for You, Perfect for Them

Human-grade means every ingredient meets the same safety and quality standards required for people. That means no harsh chemicals, no artificial fillers, and no mystery additives—just clean, nutrient-rich components that support your dog’s oral health naturally.

🦷 Gentle, Effective, and Trustworthy

• Non-toxic & edible: Because dogs inevitably swallow what’s in their mouth
• Supports gum health: Soothes inflammation and reduces plaque buildup
• Freshens breath naturally: With plant-based ingredients that fight odor-causing bacteria
• Promotes remineralization: Just like in human oral care, minerals help strengthen enamel

🐾 Why It Matters

Your dog’s mouth is highly absorbent. What goes in doesn’t just stay in—it enters their system. That’s why using human-grade, food-safe ingredients is the gold standard for pet oral care. It’s not just about clean teeth—it’s about whole-body wellness.

Certified Organic Erythritol (40% of the formula)

🍬 Erythritol: The Sweet Defender of Your Smile

Erythritol, a natural sweetener sourced from plant fibers, delivers powerful oral health benefits without the drawbacks of traditional sugar. Unlike sugar, it doesn’t ferment in the mouth, helping to maintain a neutral pH and prevent bacterial adhesion—a key factor in protecting teeth from decay.

🛡️ Stops Acid Attacks Before They Start

• Acid attacks on teeth typically last 30+ minutes, but Erythritol halts this process early
• Reduces acid-producing bacteria by up to 90%, minimizing plaque buildup
• Keeps saliva and plaque pH stable, making it harder for bacteria to stick to enamel

🔬 Supports Natural Enamel Repair

Research shows Erythritol goes beyond prevention—it actively supports enamel remineralization:

• Stimulates saliva that’s more alkaline than saliva triggered by other sugars
• Boosts levels of basic amino acids and ammonia, raising plaque pH above 7
• At this optimal pH, calcium and phosphate salts in saliva begin to rebuild weakened enamel

The result? A cleaner mouth, stronger teeth, and a sweetener that works with your body—not against it.

Food Grade Calcium Carbonate from Limestone not eggshells!

🦷 Strengthen & Soothe: Clinically Proven Dental Support

Formulated to reduce sensitivity and fortify dentin, this advanced product targets the microscopic porosity found in tooth enamel. Since our teeth are primarily composed of calcium-based structures, these tiny pores can leave them vulnerable to discomfort and decay.

By reinforcing the dentin layer and sealing micro-channels, this formula helps:

• 🛡️ Protect nerve endings, reducing painful sensitivity
• 🧪 Strengthen enamel by replenishing calcium and minerals
• 💧 Smooth surface porosity, creating a more resilient barrier against acids and bacteria

Clinically backed and biologically smart, it’s a science-driven solution for everyday oral wellness.

🧲 Food Grade Bentonite Clay: Nature’s Detox Dynamo

Bentonite, also known as Montmorillonite, is celebrated as one of the most potent healing clays on Earth. With its fine, velvety texture, it’s odorless, non-staining, and gentle enough for even the most sensitive skin.

⚡ Electrically Charged for Deep Detox

What makes Bentonite truly extraordinary is its ability to generate an electrical charge when hydrated. This natural phenomenon activates the clay’s detoxifying powers, allowing it to bind to and absorb toxins with remarkable efficiency.

🧼 Purifies, Replenishes, and Revitalizes

• Negative charge attracts positively charged toxins like heavy metals, chemicals, and impurities
• Absorbs harmful substances while releasing beneficial minerals back into the body
• Enhances cellular oxygenation by pulling excess hydrogen, helping cells replenish with oxygen

Whether used in skincare, oral detox, or internal cleansing, Bentonite clay is a time-tested remedy that supports the body’s natural healing processes.

🌿 Plantain Leaf: A Natural Ally for Oral Health

Plantain leaf is more than just a backyard herb—it’s a powerhouse of healing compounds, especially aucubin, a potent anti-inflammatory known for soothing swollen and irritated gums.

🦠 Antibacterial & Cavity-Fighting

This versatile plant also acts as a natural antibacterial, helping to prevent plaque buildup and reduce the risk of cavities. By targeting harmful microbes, it supports a cleaner, healthier mouth.

😌 Gentle Pain Relief & Tissue Repair

Plantain leaf offers mild analgesic properties, providing temporary relief from toothaches. Its natural tissue-healing abilities make it especially helpful for soothing canker sores and aiding recovery from minor oral injuries.

🌊 Kelp Powder: Sea-Sourced Support for Your Smile

🦠 Fights Plaque & Oral Bacteria

Kelp contains natural enzymes and antiviral compounds that help break down plaque and inhibit harmful bacteria, reducing the risk of cavities and gum disease.

🪥 Protects Gums & Oral Tissues

Its anti-inflammatory properties soothe gum irritation and may help prevent conditions like gingivitis and periodontitis. Kelp also supports salivary gland function, which is essential for maintaining a healthy oral environment.

⚙️ Rich in Minerals for Enamel Support

Packed with iodine, calcium, magnesium, and other trace minerals, kelp powder helps remineralize enamel and strengthen teeth from the inside out.

🌿 Clean & Non-Toxic

Unlike synthetic ingredients, kelp is biocompatible and non-toxic, making it ideal for natural toothpaste formulations—especially for those seeking chemical-free alternatives.

***DOES NOT CONTAIN***

Ingredient	Primary Concern
Xylitol	Generally safe and beneficial for oral health in humans but can cause digestive upset in high doses and is toxic to dogs.
GMOs	Not inherently harmful, but consumers worry about transparency, pesticide use, and corporate control of food systems.
Fluoride	Effective for cavity prevention, but controversial due to overexposure risks, potential neurotoxicity, and thyroid concerns in high doses.
Sorbitol	A sugar alcohol like xylitol; can cause bloating or diarrhea in sensitive individuals.
SLS/SDS (Sodium Lauryl/Laureth Sulfate)	Used for foaming, but linked to mouth irritation, aphthous ulcers, and disruption of oral mucosa.
Propylene Glycol	A solvent and humectant; concerns include skin irritation, penetration enhancer properties, and petroleum origin.
DEA (Diethanolamine)	Used to stabilize formulas; flagged for potential carcinogenic impurities and hormone disruption.
Stevia	Natural sweetener; generally safe, but some report a bitter aftertaste or GI sensitivity.
PEGs (Polyethylene Glycols)	Used as thickeners; concerns include contamination with 1,4-dioxane, a potential carcinogen, and skin barrier disruption.
Triclosan	Antibacterial agent; banned in some countries due to links to hormone disruption, antibiotic resistance, and environmental toxicity.